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Two 'crisis' predictions from two events
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Prediction #1:
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People will no longer
tolerate organizations which waste their time and energy (not as employees, nor
as customers).
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More than 40m people
take the time to get on the do-not-call list before the deadline. Yet 1.9m
people thought it too much trouble to collect their tax refunds by the IRS April
deadline. Why? It seems that we are tired of the way organizations
treat us and waste our time and energy.
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Prediction #2: |
The way the
organization of the future will attract and keep both employees and customers is
to make known its meaningful contribution to society. |
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During the era of work shortage we saw that successful job applicants had
changed their approach from ‘what I have done' (résumé) to ‘what I can do for
you' (contribution). Now, in the coming era of severe labor shortage, coupled
with people tired of having their time and energy wasted, we will see successful
organizations making a similar shift in approach.
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Event #1: |
More power to consumers |
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For some time now the power has been shifting from business to consumers. Blame
it on the Internet (rapid price comparison), on technology (mass customization
is now possible), or on consumer activism (bulk emails badmouthing ‘bad'
companies; calling for public demonstrations). The power shift is real. What is
adding momentum is the way people now perceive business in general and top
management in particular. All thanks to visible greed, corruption and
mismanagement, while jobs are lost, pensions destroyed, and dreams perverted. |
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Event #2: |
More power to employees |
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There are at least three reasons for this shift, apart from the way people
perceive organizations. First, we will see a demographically driven shortfall in
labor far worse than was experienced in the late 1990s. Second, the values that
the Millennial Generation will bring to the workplace will force management to
behave differently, (else they will up and leave). Third, Joe Public has
realized that the economy is not an end, but is supposed to be the means to
create a better quality of life for all.
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The effectiveness crisis:
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Two 'crisis' predictions
What you should do:
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