Effectiveness is about outcomes, consequences and results. Effectiveness is almost a synonym for success, for being effective means achieving the outcomes and results you had planned all along.

Effectiveness is achieved by determining what the ‘right' thing is which must be done; and then doing it right. Finding the right thing is what vision, the what-can-be, is all about. The right vision for your organization, coupled with focused execution and continuous improvement (i.e. efficiency), results in effectiveness. The ‘right' what-can-be for your organization is what differentiates you from your competition and other similar organizations.

Effectiveness is meaning-ness, never meaningless. Finding the ‘right' thing to be done entails understanding what is meaningful to you and your people. Without meaning, you and your people will not be willing to spend time and energy, will not be committed and will not make it happen. Without meaning, there can be no outcomes of value.

Effectiveness comes from vision in action. Action without vision becomes pointless productivity and meaningless efficiency.